Information
Explore our case studies to see how Obsidian Marketing helps businesses like yours achieve marketing success. Learn about the challenges our clients faced, the strategies we implemented, and the results they achieved.
Challenges Faced
Many of our clients at Obsidian marketing initially struggled with inconsistent lead generation from in-house or scattered marketing efforts. They invested time and money into social posts or ads that didn't yield consistent results, leaving them uncertain about what strategies were effective.
Industries Served
We have proven to track record of delivering successful marketing solutions for professionals in the legal, manufacturing, and financial sectors. Our experience allows us to adapt proven strategies to each client's unique challenges and regulatory environment.
Key Performance Indicators (KPIs)
We also meticulously track several KPIs to measure the success of our marketing campaigns and ensure we're meeting your website goals, such as attracting customers and raising brand awareness. These metrics provide a clear picture of our performance and help us optimize our strategies for maximum impact.
Website Traffic
We monitor overall website visitors and organic traffic growth to assess the reach and effectiveness of our SEO and content marketing efforts.
Lead Generation & Conversion
Our company focuses on the number of qualified leads generated per month and conversion rates (website or ad spend) to gauge the success of lead generation campaigns.
Cost Efficiency & ROAS
Analyzing the cost per lead/acquisition and return on ad spend (ROAS) to ensure efficient ad spending and profitable campaigns for our clients.
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